One of the biggest challenges a small business owner faces is deciding what needs to be done early on, and what can wait until the company is more established. Internet Marketing has blown up over the last couple of decades and has become an enormous asset to companies big and small. Regardless of the size or age of your company, now is the time to build an Internet Marketing plan.
Here are five reasons your small business needs an Internet Marketing plan:
Online Content is a Cheap Way to Build a Customer Base
As a small business, your goal is to make the biggest impact with the smallest budget possible. Think of online content as your best friend in that regard. Content is a cheap and effective way to reach your customers. Strong, frequent content (at least once per week) will prove that your business can compete with the big guys. Your entire Internet Marketing plan should be built with good content marketing as the foundation.
Improve Search Engine Optimization
Search engine optimization can be a huge driver of new business when done correctly. In fact, Google gets over 100 billion searches per month. If paid search isn’t financially an option for you yet, you can make other small changes to optimize your ranking on Google. Start by optimizing your blog content. Use tools like Ubersuggest to determine the most searched words and phrases.
Online Reviews Build a Reputation
Unfortunately, dissatisfied customers are two times more likely to write a review than those who are satisfied. When potential customers read your reviews, you want them to see more positive than negative. How do you do that? One easy way is to send an automated email at the end of service asking customers for a quick review. Sometimes all it takes is a friendly reminder.
Make Connections with Influential Figures
A huge benefit of a good Internet Marketing plan is making connections with influential figures in your field. It’s not an easy feat, but if you’re doing good work and consistently reaching out, you could later get endorsements from them. To start, follow their twitter accounts, join their company’s mailing list, and inquire about writing guest posts for their website.
Grow Your Email Subscriber Base
Email Marketing is bigger than ever, and for good reason. Having a strong Email Marketing campaign is the surest way to make sure your customers are engaging with your company frequently. Staying on the radar of those who have shown interest in your company will have massive benefits.