Before you begin optimizing your site for national – or even global – success, it is wise to focus on local marketing first. This is especially applicable for small businesses. Your physical address gives you better odds at ranking locally than nationally. Follow the strategies below to get better local search Denver rankings.
Get Your Business on Google Maps
Make sure that the information you provide is 100% accurate and updated. This includes phone numbers, your physical address, store hours, and a suite number (if you share a building with other businesses). Also, make time with inputting yourself to the appropriate categories, because this helps in ranking for the given terms.
Get Listed in Local Directories
Try making a local search using a keyword or phrase that’s relevant to your business. If you notice any non-business results such as Yellow Pages and Yelp (often among the top results), be sure to take note of them. Later on, you need to spend some time and effort creating a business profile for the said sites. If you list with them, then your business will gain some leverage, since they rank high on local searches. This is good news for your business, both in reaching more audiences and in improving the reputation of your business.
Even if these listings don’t link back to you, they are important because they provide your business name, phone number, and address. This is a powerful play for search engines, and even more so if consistent information is used on different [reputable] local directories. The trick is to make a spreadsheet and just copy and paste the information to be 100% sure of consistency.
Have an Active Social Media Presence
Even if you’re not much of a fan, be sure to have social media accounts that carry the same accurate and consistent information. A lot of users rely on businesses’ social media profiles for product and contact information, so this is an essential step to take even if you don’t plan on tweeting or sharing posts on Facebook anytime soon.
Write and Share Relevant Content
- Create useful local content – focus on who you want to be your customers. Ask yourself where these people often go and hang out. What are their possible activities, preferences, hobbies, and businesses? Tailor your content to get their interest.
- Write content intended for humans – it is easy to fall prey to keyword abuse, but stay strong and instead, concentrate on writing posts that people actually want to read. Do the necessary research and create rich, informative content with attention-grabbing titles and call-to-actions.
- Use keywords properly – don’t throw away keyword research altogether. They are still among the most effective SEO tools at your disposal, but know when to splurge and when to pull back. Study the right use of keywords – don’t over-optimize, because you may get penalized for that, and that’s just counterproductive. As a general rule, anything that reads awkwardly to you should be reworked, because it’ll also sound awkward to your readers.
Follow the strategies mentioned here to improve your rankings for local search Denver activities. Soon enough, you’ll reap the fruits of your efforts and see significant improvement in your revenue and business.