When you are trying to build a successful social media page that will help to sell your products and construct you a big following, what’s important is to try and’ sell the dream’.
So what does that entail? It entails focussing on your value proposition.
A value proposition meanwhile is exactly what in which your product or your service can change people’s lives for the better. What is it that people should get from your product if all is all very well? The old saying runs that you don’t sell hats, you sell warm brains! This is to say that people don’t buy hats because they want to wrap fabric around their brains- they buy them for an terminate aim that will make life a little more comfortable. Your product and your service is less than the sum of their parts.
The Emotional Hook
This is even more important when what you’re selling has only one’ emotional hook ‘. The ideal instance here is the’ Make Money Ebook ‘. This is just a PDF with lots of words, which in itself doesn’t give that much value.
So the value proposition is tied to what those words can do for the person or persons. And of course this means that you’re going to help your readers to become richer. More than that, you’re going to help them terminate the stress of debt and you’re going to help them to be more attractive to the opposite sex. They can go on lots of holidays and buy nice watches that maes them feel more confident!
That’s the emotional hook and if you were trying to sell the product on a sales page, that’s what you’d focus on.
In social media, you don’t want to be so’ on the nose ‘. Instead, your objective will be to focus on the lifestyle that is associated with the product you’re selling and to promote this through your channel.
How to Sell the Lifestyle
So how might you do this? A quick look on Instagram will speedily show you how people are selling fitness products and apparel: they do it by creating a lifestyle and sharing images and videos of themselves working out, or just looking generally attractive in their clothes.
And this helps to gain them a tribe who wants that lifestyle and who want to live vicariously. This tribe also generates a lot of sales- more effectively than any on-the-nose marketing.