I believe the social media giant could target ads at depressed teens and countless other demographics. But so what?
For two years I was charged with turning Facebook data into money, by any legal means. If you browse the internet or buy items in physical stores, and then see ads related to those purchases on Facebook, blame me. I helped create the first versions of that, way back in 2012.
The ethics of Facebooks micro-targeted advertising was thrust into the spotlight this week by a report out of Australia. The article, based on a leaked presentation, said that Facebook was able to identify teenagers at their most vulnerable, including when they feel insecure, worthless, defeated and stressed.
Facebook claimed the report was misleading, assuring the public that the company does not offer tools to target people based on their emotional state. If the intention of Facebooks public relations spin is to give the impression that such targeting is not even possible on their platform, Im here to tell you I believe theyre lying through their teeth.