One viral post can bring tons of new business to your company. So it’s safe to say that web content is one of the most important strategies for growth. But web content is also somewhat of a gray area to many business owners.
People often wonder, “How many posts should I be posting?” and “What kind of posts will get the most traffic?” While quantity is important (and differs based on the size of your company), the quality of the content is what plays the biggest role in making posts go viral.
Easy to Digest
The sad truth is that people don’t like to read like they used to, especially when it comes to reading online. Your #1 goal when creating web content should be to make it as visually appealing and easy to digest as possible. Lists (like the one you’re reading), how-to’s, and step-by-step guides are great for keeping readers interested and entertained.
The tone of your post goes hand in hand with how easy it is to digest. Even with technical posts—especially with technical posts—the writing style and tone should be as simple and upbeat as possible. You want to make the topic seem as uncomplicated as you can.
Most of the time, when a person shares a post, it is because it has inspired them in some way. Perhaps it has inspired them to make a change in their health, at work, or in their personal lives. If you see a way to inspire people with the topic of your post, do it!
Challenge the Norm
The amount of content being posted on the Internet every day would make all of our heads spin. Chances are, every post you write has already been written. Think of ways to go against the grain when choosing topics. Think, especially, of challenging the norm. For example, topics such as “SEO: 10 Reasons You’re Doing it All Wrong” and “Why a College Education Could Ruin Your Career” will grab people’s attention because they challenge what our society believes.
While landing pages and other unchanging content should remain neutral in terms of current events, blog posts should typically tie into relevant news, trends, celebrity news and the time of year. Use holidays and big news stories to increase your chances of shares, and thus, viral posts.